Phases and Steps:
The first step is to set boundaries for analysis, in terms of target customers, geography, competitors and channels. Then come Internal workshop(s), then come external interviews. These are followed by analysis, segmentation and identification of options for change. Finally, action plans prioritise options for change that have:
We have a flexible software as a service (SaaS) platform to support the most appropriate approach for your company:
- From a single worksheet brainstorming exercise through to a multi-country multi-segment analysis. CVA is scalable and provides a clear framework for quality and cost improvements.
- From a simple on-line package for creation of a single internal view of your position to a fully bespoke large-scale survey using our consulting team, with support and training to allow you to perform your own surveys using our integrated software. The level of our involvement can vary from project to project depending on your needs.
- We also offer a free simplified on-line demonstration where you can enter data for a few key attributes and competitors to get a taste of CVA.
![Group 728](https://www.pims.ai/wp-content/uploads/2022/12/Group-728.png)